What is it?
Sometimes when you search, you might have come across SERPs (Search Engine Result Pages) which repeatedly mention the keyword you used to search with out much meaning to what it implies in the context. This happens when the page title or page body (understand content) is stuffed with keyword or key phrase in order to elicit maximum advantage in search engine rankings.
Also, within the page, same keywords may be used and stuffed even if it does not have much to do in the particular sentence or context. What use is such stuffing to your visitors? Leave alone the search engines that will carry out a meticulous evaluation of the page to find out such stuffing to gain ranks.
An example of keyword stuffing – trying to promote the keyword “event management”
“Ours is an event management company focused fully on conducting high quality event management by an experienced event management team supported by our long experience in event management”
As you saw in the previous example, this kind of keyword stuffing is often a crazy repetition which serves purpose neither for your visitor nor for the search engines beyond the possibility that these sites might make a slight headway in terms of rankings. However even if you manage fool search engines, get visitors because of this senseless keyword stuffing, how does it help if the visitor leaves as fast as he or she comes?
How many are too many?
The important thing to note here is that once the search engine hit a certain threshold while evaluating your page for keywords; they consider it keyword stuffing and instead of raising your rank, lower it or in extreme cases even ban the site entirely.
There may be a number of times a particular keyword is allowed on a web page. This figure is difficult to determine as search engines do not spell this out.
Do not stuff, do genuine inclusion.
What you can do is that just do a genuine preparation of the page keeping the keyword in mind and including it as and when possible on the page. Do not include for the sake of gaining top ranks.
Mostly search engines look at the title tag and decide what the page is all about. Even if the keyword is not found only in a few places outside the title tag in the page body (content), pages have been found to be placed with a fairly good rank by search engines. As we have mentioned repeatedly, quality and quantity of the content was found to be supreme. A good title tag is a must too for good ranks.
However it is advisable that the keyword or key phrase you are trying to focus on is included in the page an appropriate number of times. Sometimes people completely ignore the word or phrase they are trying to focus on while preparing the page content often due to ignorance of the importance of keywords. In such a case they get no rank for the particular keyword for the particular page.
Pleasing both your visitors and search engines.
There would be a set number of keywords allowed on the page. It is difficult to say how many that is.
The point to keep in mind is that you are creating a site for the visitor after all. Only if you have visitors, you get inbound links, you get popularity, return visitors etc… To a good extend search engines help you achieve this goal. However you are still not developing the site for the search engines. Search engines demand a certain order and quality and quantity in content from you. Provide it with great efficiency. You will certainly please both your visitors and search engines.
Read our full guide and understand what is needed to be done for web promotion. However under no circumstances take up “keyword stuffing”.
“Advice tells you much about the person giving it.”