Pay per click (PPC) is one of the best methods in promoting your business and your website online. In this type of promotion, you pay an advertising network for example Google’s adwords, when your advertisement is clicked by a potential client on a website or search engine results.
This method is also sometimes known as cost per click advertising.
What are the main methods for PPC ad delivery?
You might have seen the results appearing as sponsored results on the right top corner of the Google search results page. This is a result of taking part in their PPC program by paying them. Yet only when a potential searcher clicks on your ad, you pay Google. This way you are likely to benefit more than a TV ad or radio ad where you have no way of targeting only potential clients. You are targeting a vast number of viewers or listeners without any aim.
Another method through which PPC ads are delivered in case of is through an ad network extended to small and large website publishers. In this case, depending upon the content of the page, a potential customer is visiting; ads are targeted by you, by the PPC program. Since many advertisers will be trying to target site visitors this way, you will have to bid high depending up on the key word or key phrase you are trying to show the ad for.
Google Adwords PPC:
Google AdWords is the best example for this type of web promotion. Their ads connect you with new customers at the precise moment when they’re looking for your products or services. You reach a large portion of the Internet users when you make use of adwords.
With Google AdWords you create your own ads, choose keywords to help them match your ads to your audience and pay only when someone clicks on them.
How do you participate?
You can enter into the Googles Adwords PPC program by going to google.com/adwords. There is extensive information available at the same website on how to actually apply, administer, making your adwords work etc..
Signing up is relatively simple and once you sign up there is a bewildering array of configuration and inputs that’s possible to mould you ad campaign. As we said there is extensive help available in the same site. Almost all of your questions are answered there.
They make a very extensive control panel available to you once you sign up. You need to constantly tweak and tune your settings so that your money gets you best benefits through the program.
How does pay per click advertising work?
Once you have readied your website, you enter the PPC adverting program by using your credit and defining a set amount of budget for a day. You can choose the keywords you wish to trigger your ads on the PPC programs ad network. Depending upon the bid price of your keywords, your ads will be shown on the network.
If you chose a very low daily budget for high priced keywords your ads may be never shown on the network.
How much does PPC cost?
Cost is not a big problem in PPC as you can always start with a small daily budget. Pay per Click advertising is also known as keyword auctioning as advertises bid high prices for certain high profile keywords.
Google has made one billion Dollars in three months through mainly its advertising network. Such is the advertisers interest in it. They have recently become the number one media company going past Time Warner.
Earning top rank through paying.
While it’s tough to reach top positions for your intended keywords through organic ( free, natural) search engine results, it is easy to be quickly placed in the top search results through paying to the search engine company. Achieving such placement is also one of the result of joining a PPC ad campaign.
In PPC, you make your ad.
The actual text or image that is displayed in the PPC ad network is designed by you. Google, Yahoo, and MSN has the most sought after PPC ad networks. Yahoo mainly uses the overture search engine for their PPC network.
Keywords & suggestion tools.
Keywords are critical to the success of your ad campaign. While using a common, popular keyword can be expensive using not so popular keywords or key phrases may be cheaper and more successful. The right keywords are critical to the success of your PPC ad program. Google offers a keyword suggestion tool as part of its adwords program. Other tools are offered by word tracker etc…
Main PPC (Pay Per Click) Programs.
- Google Adwords PPC ad program
- Yahoo Overture PPC ad program
- Kanoodle Advertising cots per click program
- Bid Advisor – Place your ads on sites of your choice
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Quotable Quotes:
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