Innovation in cake making, design and marketing attract sweet loving Calicutans. Xmas and New Year celebrations have significant role in cake market.
bullet Guess a cake without traditional ingredients like maida and eggs?
bullet Imagine a cake with the blend of alcoholic?
Definitely, yes, various new styles are applying to cakes, according to customers taste. The delicious of cakes or pastry enriched with fruits and cream have new dynamics in the sweet market. Time has arrived for new cold cake brands than the old traditional fried breads. Every new experiment is possible in the sweet market; and getting attraction among the cake lovers.
Frozen layer of butterscotch and chocolate are ready at cake shops with new look, ornamented with nuts and cream.
From the plain and cream cakes, the innovation in cake making has reached to Nutty Choco Lava and more.
Cakes are most important ingredient in Xmas and New Year celebrations. And the sale of this mouth watering dessert also recorded a high in this winter season.
Varieties of cakes are available in city outlets. While search for traditional items are still on the go, the market is ready with new offers. Reliance outlets marketed cakes of Modern, Iris, Orkid and Elite brands at a marginal discount as part of festival offer to their customers.
Cakes made of wheat are a new item, getting notice among the cake- lovers. These cakes were sold at Rs 80 per piece; far low than the projected MRP of Rs 120.”Wheat cakes are fast moving items with ever growing demand”-says Sreejesh, a sales man of one of the Reliance Malls in Kozhikode.
Gone are the days, just baking houses and sweet stores sold cakes. Now popular hotels and restaurants are turning to cake business to tap the maximum potentials of food market.
Paragon Group sells cakes at their own bakery outlet; Brown Town along with their restaurants in the city. Brown Town offers a cake that is made with dried fruits, ginger peel, almonds and much more. As per their claim, the traditional item is soaked in home made wine, wild honey and rum to bring alive its innate flavors. It is preserved for two months. One unit packed in tin is priced rupees 400.
It is available in non-alcoholic variation also.
“We are planning plum pudding cake as new year version apart from our wide variety of cream, choco and fresh-fruit cakes”-says Hamza, chef of Brown Town, Kozhikode.
They are offering home delivery also through their restaurant outlets.
Domino’s Pizza introduced new variety Choco Lava Cake .It doesn’t contain egg, according to the makers. Upper layer of the cake is filled with almond nuts. Its price is rupees 69 per piece. Butter scotch and Choco Lava without nuts have good demand, says Domino’s Pizza’s sales person.
The cake makers think pure vegetarian customers also come to cakes by offering egg less varieties. Sweet loving people, who prefer fatless dishes, also turn to eggless variety.
Cochin Bakery is all set to attract customers in its New Year sale.
“We have Black forest, Spanish delight, vegetable cake, pine apple-coconut, coffee- walnut …This is the peak time for cake sales. Here every variety has good customers.”-says Ramesh, Cochin Bakery.
Other bakery outlets in the city, like Regal Cakes and Delecta are also ready to deliver a wide variety of festival cakes to their customers.